Aura Funerals: Direct Cremation Price, Inclusions & How It Compares
Aura Funerals is listed on this site at £1195 for direct cremation. Aura is a top-rated UK direct cremation specialist, family-owned, with national mainland Britain coverage. The published package covers funeral director services, 24/7 collection from any UK location, care of the person who has died, the cremation fee, a simple coffin, paperwork and the ashes (either hand-delivered or scattered respectfully at the crematorium garden of remembrance). In the current package data, home collection is included, ashes return is not included, urn inclusion is not included, and paperwork is included. This page compares the published Aura details with cheaper and pricier alternatives.
Price verified: May 2026
✅ Quick Answer
Aura Funerals charges £1,195 for direct cremation — mid-market on price, with strong Trustpilot ratings and family-owned positioning. Standard package includes 24/7 nationwide collection, the cremation, a simple coffin, paperwork and ashes scattering at the crematorium garden. Hand-delivery of ashes is +£100 if not bundled. Urgent home collection within hours is +£250. Pacemaker removal is included. Sits between Memoria Direct (£1,145) and Distinct Cremations (£1,350) on price.
Our View on Aura Funerals
Aura is a strong mid-market option at £1,195 — £300 more than the cheapest entry point, but bundles 24/7 collection nationwide and includes pacemaker removal at no extra cost (a charge other providers add). The base price covers ashes scattering at the crematorium garden; hand-delivery of ashes back to family is a £100 add-on. For families wanting a household-name competitor to Pure or Simplicity at a slightly lower price, Aura is well-positioned. Family-owned rather than corporate, which some bereaved families prefer.
What’s Included
Aura Funerals direct cremation
basic
Inclusion checklist
What Costs Extra at Aura
Before choosing Aura Funerals, the main extras to be aware of are: hand-delivery of ashes back to your home (£100 if not already in your plan), urgent home collection within hours rather than next day (£250 — for example, if the person died at home rather than in hospital). Standard collection nationwide is always included regardless of distance. Pacemaker and other medical-device removal is always included. Always check the latest position on the provider's pricing page before booking.
Who Aura Funerals Suits Best
Aura suits families who want a recognisable national brand at a sub-£1,200 price, with strong Trustpilot ratings and a family-owned feel. It is less suitable if you need the absolute cheapest option (Direct Cremation UK at £895 is £300 less) or if you want hand-delivery of ashes included as standard (Pure Cremation includes more practical extras at £1,495).
Aura Funerals vs Other UK Providers
Compared with Pure Cremation (£1,495): Aura is £300 cheaper, with similar nationwide coverage and equally strong Trustpilot reputation. Pure includes an urn as standard, Aura does not. Different positioning rather than different package. Compared with Simplicity Cremations (£1,399): Aura is £204 cheaper. Simplicity is part of the Dignity group; Aura is family-owned. The price gap matters more than the brand difference for most families. Compared with Memoria Direct (£1,145): Aura is £50 more for a more recognisable national brand and stronger review profile. Often worth the small premium for the brand reassurance. Compared with Direct Cremation UK (£895): Aura is £300 more, but bundles more practical features (24/7 collection always free, pacemaker removal always included). Compare what costs extra at the £895 tier before deciding. Compared with Co-op Funeralcare (£1,445): Aura is £250 cheaper for a similar national specialist offer, without the high-street footprint that Co-op carries.
Source Notes and Verification
This page is based on published pricing and inclusion details available from the provider's own pricing information at the time of checking.
- We compare published provider pricing only
- We do not act as a funeral director
- We recommend checking the original provider page before making a decision
Frequently Asked Questions
How much does Aura Funerals cost?
Aura Funerals charges £1195 for direct cremation — the standard unattended package covering collection, cremation, a simple coffin, paperwork and ashes scattering. Hand-delivery of ashes is £100 extra if not already included.
What is included in the Aura Funerals price?
Based on the current package data shown on this site, home collection is included, ashes return is not included, urn inclusion is not included, and paperwork is included. Pacemaker removal is included at no extra cost.
Does Aura Funerals cover home collection?
Yes — Aura collects from anywhere in mainland Britain at no extra cost regardless of distance. Urgent collection within hours (rather than next day) is £250 extra. Based on current package data, home collection is included.
Are Aura's ashes returned to the family?
Aura can either hand-deliver ashes to your home within 21 days, or scatter them respectfully at the crematorium's Garden of Remembrance. Hand-delivery is £100 extra if not already bundled in your plan.
How does Aura Funerals compare with Pure Cremation?
Aura is £300 cheaper than Pure Cremation (£1,195 vs £1,495). Both are top-tier UK direct cremation specialists with strong Trustpilot ratings. Pure includes an urn as standard; Aura does not. The £300 saving matters most for families confident they don't need the urn at no extra cost.
Is Aura Funerals FCA-regulated?
Aura Funerals operates pre-paid funeral plans which are FCA-regulated since July 2022. The at-need direct cremation service itself is not FCA-regulated (no UK at-need cremation is — that regulation applies to pre-paid plans). Search the FCA register for Aura's current authorisation status.
Who is Aura Funerals best suited to?
Families who want a recognisable national brand at a sub-£1,200 price, with strong Trustpilot ratings and a family-owned feel. Less suitable for those who need the absolute cheapest option (£895 from Direct Cremation UK) or who want hand-delivery of ashes included as standard.
Related comparisons
Compare Aura Funerals side by side
Detailed head-to-head comparisons of Aura Funerals against other UK direct cremation providers — pricing, inclusions, and who each one suits best.