Aura Funerals vs Simplicity Cremations: UK Direct Cremation Compared
We compare published UK provider pricing only. We are not a funeral director, and providers are always ranked by price — lowest first — regardless of any commercial relationship. Read our editorial methodology and how we make money.
Aura Funerals (£1,195) and Simplicity Cremations (£1,399) compete in the mid-market direct-cremation tier. Aura is family-owned with a strong Trustpilot reputation; Simplicity is part of the Dignity plc group. This page sets out the price gap, what each includes, and where each has the edge.
At a glance
| Aura Funerals | Simplicity Cremations | |
|---|---|---|
| Cheapest published price | £1,195 | £1,399 |
| Coverage | National (UK-wide) | National (UK-wide) |
| Hospital collection | Included | Included |
| Home collection | Included | Not stated |
| Ashes returned | £100 extra | Included |
| Urn included | Not included | Not stated |
| Doctor's fees included | Not stated | Not stated |
| Paperwork handled | Included | Included |
Who each provider suits best
Aura Funerals tends to suit families who want £1,195 as a starting point and who are comfortable checking the inclusions carefully. Pricing here is sourced from their public website and verified through automated monitoring.
Simplicity Cremations tends to suit families who are willing to pay slightly more for additional inclusions that reduce the total bill. Pricing is sourced from their public website.
Price breakdown: what you actually pay
The headline price is only part of the story. Based on the packages currently listed on our site:
- Aura Funerals starts at £1,195. The main extras to check are home collection, ashes return, and doctor's fees if you are in England or Wales.
- Simplicity Cremations starts at £1,399. Same extras apply — the difference is how many are included at the headline price rather than charged on top.
For a fully like-for-like comparison, add any extras you need (home collection, ashes return, an urn, doctor's fees in E&W) to each headline price. The provider with the higher starting price may work out cheaper overall once extras are factored in.
How we verify the comparison
Both providers' prices are sourced from their own published pricing pages and their CMA Standardised Price Lists. We re-verify regularly using automated monitoring, and each provider listing shows a "Price verified" date. Where a provider has directly confirmed their details with us (via our accuracy-check outreach), we show a "Verified by provider" badge. This is the strongest possible accuracy signal for YMYL content.