Aura Funerals vs Simplicity Cremations: UK Direct Cremation Compared
We compare published UK provider pricing only. We are not a funeral director, and providers are always ranked by price — lowest first — regardless of any commercial relationship. Read our editorial methodology and how we make money.
Aura Funerals (£1,295) and Simplicity Cremations (£1,399) sit close together on starting price. This page sets out the £104 gap and compares their published collection, cremation and ashes-return terms.
At a glance
| Aura Funerals | Simplicity Cremations | |
|---|---|---|
| Published starting price | £1,295 | £1,399 |
| Coverage | Broad coverage — check postcode terms | Broad coverage — check postcode terms |
| Hospital collection | Included | Included |
| Home collection | £250 extra | Not stated |
| Ashes returned | £100 extra | Included |
| Urn included | Not included | Not stated |
| Paperwork handled | Included | Included |
Who each provider suits best
Aura Funerals starts at £1,295. Check the collection and ashes terms shown above against your circumstances and ask for a written total.
Simplicity Cremations starts at £1,399. A higher starting price may include different items, but the table and final quote—not the price alone—show whether that matters to you.
Price breakdown: what you actually pay
The headline price is only part of the story. Based on the packages currently listed on our site:
- Aura Funerals starts at £1,295. The main extras to check are home or out-of-hours collection, ashes return and any required device removal.
- Simplicity Cremations starts at £1,399. Same extras apply — the difference is how many are included at the headline price rather than charged on top.
For a fully like-for-like comparison, add any extras you need, such as home collection, ashes delivery or an urn, to each headline price. The provider with the higher starting price may include something the lower-priced package charges for.
How we verify the comparison
The prices on this comparison were checked against each provider's official page on 20 July 2026. We record the source and check date and do not accept payment to change provider ordering. Prices can change, so confirm the written quote before paying.