Cookie Policy
This policy explains what cookies CremationCompare uses, why we use them, and how you can control them. For full details on how we handle personal data, please see our Privacy Policy.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the site function correctly and allow us to understand how visitors use the site so we can improve it.
Essential cookies
The main website does not currently need an essential cookie to display its pages. Your analytics choice is saved in browser storage so that we can remember it. This preference is not used to track you across websites.
Basic aggregate analytics
We use Vercel Web Analytics solely to produce aggregate statistics about how this website is used so that we can improve it. It is enabled by default under the statistical purposes exception in PECR, and you can object at any time with the controls below.
Vercel Web Analytics does not set cookies or track a visitor across different websites or days. Vercel derives a daily visitor hash from request information, discards the visitor session after 24 hours, and shows us aggregate information such as page views, referrers, coarse location, device type and browser. See Vercel's Web Analytics privacy information.
Optional analytics cookies
If you select “Allow optional analytics”, we load Google Analytics 4 (GA4) and Ahrefs Web Analytics to understand how visitors use the site. Neither service loads before that choice. GA4 may then set these cookies:
| Cookie name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes one browser from another using a randomly generated identifier | Up to 2 years |
| _ga_[ID] | Maintains session information for the GA4 property | Up to 2 years |
GA4 receives information such as pages viewed, approximate location, device details and referral source. Google says GA4 does not log or store individual IP addresses, but its browser identifiers are pseudonymous rather than anonymous. Event-level data is retained for 2 months and user-level data for 14 months in this site's GA4 property. Google may retain other aggregate reporting data for longer. See Google's official information about GA4 cookies and identification and data retention.
Ahrefs Web Analytics does not set cookies. Ahrefs says it creates a daily identifier from a visitor's IP address and user agent using a salt that changes every 24 hours, and does not store the raw IP address. We treat this as pseudonymous analytics, not anonymous data, and load it only after consent. See Ahrefs' official analytics explanation.
Cookie consent
GA4 and Ahrefs are off by default. The analytics panel lets you allow those optional services, keep only basic aggregate analytics, or turn off all analytics. Refusing any analytics does not prevent you from using the comparison, guides or contact form.
Managing your analytics preferences
Use the controls below to change your choice on this device at any time. The page reloads so the new setting takes effect cleanly. Turning optional analytics off removes GA cookies that this site can access. We save only the choice itself in browser storage.
You can also view, block, or delete cookies through your browser settings:
- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
Please note that blocking all cookies may affect how some parts of the site work.
Google's browser-wide opt-out
You can prevent Google Analytics from collecting data about your visits to any website by installing the Google Analytics Opt-out Browser Add-on, available for all major browsers.
Contact us
If you have any questions about our use of cookies, please email hello@cremationcompare.co.uk.
Last updated and services checked: 12 August 2026